Thursday, November 10, 2011

The Yard at Work: Tempered by Mimi's

One of the things we enjoy about being graphic designers is the diversity of projects we get to work on. To name a few, we have done work that ranged from logos to wedding album designs to cartoon drawings. The challenge of having a completely different brief each time allows us to learn about new fields and disciplines that we wouldn’t have otherwise been exposed to.

One current design was the graphic work for Tempered by mimi’s. We worked hand in hand with Mimi to bring to life a logo design that she was envisioning for her pop-up chocolate shop.
1) Evolving simple pencil sketches.
2) Finding the perfect shade of red for the logo.
3) Implementing the logo on different mediums.
The Yard and Tempered by mimi’s were pleased with the simple yet bold design that was used to brand the edgy artisan chocolate line. The playful solution for implementing the logo came from extending a line from the letter ‘d’ in tempered. The concept derived from the definition of tempering chocolate (a method of increasing the shine and durability of chocolate couverture by melting it at a specific temperatureand was inspired by a thermometer.

Thursday, October 6, 2011

Green is the new Black

In an effort to encourage recycling in kuwait, The Yard is giving out discount coupons to anyone who contacts Recyclink to have their paper waste picked up. However, there is a catch! To receive a 5% discount, you will have to schedule 2 paper pickups. To receive a 25% discount on your next purchase, you will have to have 20 paper pickups by recyclink. The good news is, there is no deadline or minimum time frame, so you can receive your discounts as fast or as slow as you schedule your pickups! Let's make recycling a part of our daily lives!

To receive your recycling boxes, contact Recyclink on the following:!/pages/RecycLink/183542038363629
Tel: 99912457

Happy Recycling Y'all!

Wednesday, August 3, 2011

Short & Sweet

It's been a wonderful first year being in business! A year of great challenges and lovely opportunities. We got to design our very first piece of furniture, produce our first mini film, meet some talented creatives and of course got to know some of our lovely customers. As a thank you to all of those who supported us in our first year, we decided to give away Ramathan treats.

We wanted our treat to be delicious and one that reflected our personalities and The Yard's identity. With faith in Mimi's (a dear friend) palette and delicious products, we brainstormed some ideas for our treats. The result: A Jar of Salted Caramel Spread with a Dark Chocolate Seal!

Our next challenge was packaging those jars in materials and ways that reflected The Yard's identity and are in line with our recycling ethics. It was of course no brainer that we would go with recycled brown paper bags, but it had to look pretty! Hence, the black ribbons, customised mini stamped "Eat Me" tags, Shabby Chic floral fabrics, and in-house designed cards.

And the final results was ..... tataaaaaaa:

I hope you all enjoyed your treats, and those still looking for suggestions on what to to eat their Salted Caramel with, we produced this mini video:

Due to popular demand, The Yard's Edition of Mimi's Salted Caramel Spreads are now available for purchase on our website for everyone to enjoy!

* Salted Caramel Spread Produced by "Tempered by Mimi's". Packaging by The Yard.

Friday, May 20, 2011

Tareq Rajab's Calligraphy Collection

We went for a tour of the Tareq Rajab Museum of Islamic Calligraphy in Jabriya a couple of weeks ago, organized by Dar Al Athar Al Islamiya. I was overly impressed with the vast collection that was on display. The museum had two floors of beautiful work, most dating back hundreds of years. 

Most of the calligraphers were of Iranian or Egyptian origins. Each with a different style or technique, but the extraordinary precision in every piece was the common between them all.

What I found to be interesting and different was the works of Asian calligraphers. I liked how they integrated the circular scriptive Arabic type with the structured, linear Asian type.

I'm glad we had the opportunity to visit the museum with a tour guide. It was more beneficial as we got better insight on the pieces since not all of them had written explanations. Each piece had such a rich history and hearing the tales behind them made them even more beautiful!
The museum is open to public, free of charge, every day from:
9am - 12pm & 4pm - 7pm
Fridays 9am - 12pm

To view a map of their location, click here.

Tuesday, May 17, 2011

Dress-Up Your Home with Silver Corner

We believe that 'dress-up' is not a term that is limited to clothing which is why we love to dress-up our spaces with beautiful accessories! Whether it is for a special occasion or an investment in owning a timeless piece you fall in love with at first sight, homeware and tableware is the ideal addition to giving your living space that special touch.

Found in 1992, Silver Corner Company aim to satisfy their clientele by offering a wide range of home decor collectables from world famous brands. Their range includes both modern and classic, single pieces or full sets. From dinnerware, stemware, flatware and silverware, to picture frames, vases, ashtrays, decorative plates, candle holders, candelabras and all the way to chandeliers.

These small touches around the home make a big difference and also work perfectly as giveaways and personal/corporate gifts.

Silver Corner is located in Al-Hamra Building, Hamad Al-Mubarak Street, Salmiya

For more information, visit their facebook page, or contact them on: / +965 25736209